I’ve compiled 15 key Google search statistics; here’s a quick summary; scroll for details.

Summary of key Google search statistics

• More than 8.5 billion searches a day on Google and between 2.88 billion and 3.09 billion visits a day to Google.com.
• The 4 top global searches on Google are YouTube, Facebook, Whatsapp Web and Google.
• 92.58% of all searches are made on the Google search engine.
• On average, people spend 10 minutes a day on Google and look at just over 8 pages.
• 27% of people use voice search on a mobile device to search Google.
• Just over 60% of Google searches happen on mobile devices, with nearly 38% of searches on desktops.
• A number 1 position in Google gets 28.75% of all clicks.
• Google position 1: Click through rate of 28.75%.
• Google position 2: Click through rate of 14.75%.
• Google position 3: Click through rate of 8.83%.
• The top 3 search results in Google get 52.75% of all clicks.
• 9.47% of people click results on the 2nd page of Google.
• 48% of people start searching for products to buy on search engines.
• 1.59% of people click the paid search results, 33.59% click the organic search results and 64.82% don’t click a result after searching.
• It takes 61 – 182 days to rank a page in Google’s top 10 search results.

Let’s dive into the details of each statistic.

1. How many Google searches each day?

There are more than 8.5 billion searches a day on Google.

Data from Internet Live Stats shows that Google processes over 99,000 searches every second; this means more than 8.5 billion Google searches a day.

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2. How many people visit Google.com every day?

There are between 2.88 billion and 3.09 billion visits a day to Google.com.

SimilarWeb estimates 86.4 billion visits to Google.com in December 2022, whilst Semrush.com estimates 92.9 billion searches for December 2022.

Approximately 27% of visits to Google.com originate from the United States, and nearly 4% are UK users.

However, 192 countries have their own version of Google.

So, google.co.uk gets 304.8 million visits, and google.co.in gets 237.6 million visits each month.

What does this mean?

OpenAI and ChatGPT raised the alarm bells at Google, but put into context, OpenAI.com earned 304 million visits in December 2022; that’s 0.34% of Google’s traffic,

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3. What are the top searches on Google?

The 4 top global searches* each month on Google are YouTube, Facebook, Whatsapp Web and Google.

The top 4 global searches each month* on Google.

• YouTube – 1.1 billion
• Facebook -1 billion
• WhatsApp web – 478 million
• Google – 474 million

The top 3 Google searches in the USA are Facebook, YouTube and Amazon.

• Facebook – 144 million
• YouTube – 144 million
• Amazon – 120 million

The top 3 Google searches in the UK are; BBC News, YouTube, and Facebook.

• BBC News – 52 million
• YouTube – 42 million
• Facebook – 38 million

Source: Ahrefs Keywords Explorer, January 2023 *excluding NSFW searches.

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4. What market share does Google have? What percentage of searches are done on Google?

92.58% of all searches are made on the Google search engine.

According to Statcounter, in December 2022, 92.58% of searches were made on the Google search engine.

Globally, Google holds a 92.58% share of the search engine market, 87.72% in the USA and 92.97% in the UK.

What does this mean?

With a 92.58% share of the search engine market, Google is still the place to get answers to questions.

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5. How many pages do people visit using Google?

On average, people spend 10 minutes a day on Google and look at just over 8 pages.

According to SimilarWeb estimates, on average, people look at 8.29 pages and spend 10.35 minutes.

However, Semrush.com estimates vary considerably; Semrush estimates visitors to Google.com on average look at 3.51 pages and spend 21.32 minutes.

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6. How many people use voice to search Google?

27% of people use voice search on a mobile device to search Google.

27% of people use voice search on a mobile device, according to a Google study in 2018.

This is the only data source for Google voice search, which is very outdated.

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7. What percentage of Google searches are on mobile devices and desktops?

Just over 60% of Google searches are made on mobile devices, with nearly 38% of searches being made on desktop devices.

However, over 75% of mobile searches in India and the African continent happen on mobile devices compared to around 50% in the USA and UK.

What does this mean?

As more people are using their phones to search the internet, companies need to make sure their websites work better and faster on phones.

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8. How many people click on the first result in Google?

A number 1 position in Google gets 28.75% of all clicks.

However, the number of people clicking the first page result in Google has decreased from 30.33% in 2020 to 28.75% in 2022.

Overall, the number of people clicking the first page result in Google is slightly higher on desktop devices ( 30.11%) than on mobile devices (25.91%).

In the UK, slightly more people click a first page result in Google on all devices, mobile and desktop compared to the USA.

What does this mean?

Remember, these statistics are averages based on a few hundred thousand search queries.

I’ve looked at clients’ at number 1 in Search Console data with CTRs of over 80% and CTRs of under 10% depending on the query type and industry.

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9. The top 3 Google search results (for all devices in the USA) get 52.33% of all clicks

The top 3 search results in Google get 52.75% of all clicks.

• Pos 1 = 28.75%
• Pos 2 = 14.75%
• Pos 3 = 8.83%
• Pos 1 – 3 = 52.33%

What does this mean?

Since the majority of clicks go to the top 3 positions, to improve your traffic you need to focus on keywords you can actually rank in the top 3, using keyword research, content creation and link earning and monitoring and tracking your ranking progress over time.

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10. How many people click through to the 2nd page results of Google?

9.47% of people click results on the 2nd page of Google.

A page 2 result is defined as one in positions 11 to 20.

note: the remaining percentage accounts for zero clicks searches and clicks to positions 21 and beyond.

What does this mean?

All is not lost if you’re on page 2 of Google.

If you’re on page 2 of Google search results, I would use Google Search Console to identify those keywords and then determine if the content on the web page matches the current search intent for those keywords.

If the intent has changed since the content was published, update the content to align it with the current intent to improve its ranking.

Alternatively, signal to Google your page is important by building internal links or promoting the page to earn backlinks.

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11. How many people never click a Google search result?

64.82% of people don’t click a search result after searching on Google.

There are more zero-click searches than organic or paid clicks combined.

And over three quarters (77.22%) of searches on mobile devices result in a zero click search.

Similarweb analysed 5.1 trillion Google searches from 100 million mobile and desktop devices.

In addition, Semrush analysed 20,000 users and over 450,000 search queries and produced similar findings.

*Zero click searches from Semrush study include clicks to Google image news, shopping or carousel and they search another keyword.

What does this mean?

Google is keeping more people on their website by making it easier for users to find answers to their questions without you needing to click on a link.

But social media channels also try to keep users on their platform and not link out.

Amanda at Sparktoro recommended creating zero click content to solve zero click searches.

Zero click content provides valuable information without requiring readers to click on a link and earns engagement by giving the juiciest information upfront.

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12. What is the SERP click through rate by position in Google?

The Click through rate (CTR) in the USA is generally lower than the CTR in the UK across all positions. The CTR in the UK is 6.7% higher than in the USA.

Click Through Rate in the USA on all devices.

Moving up one position in the USA will, on average, result in 46.65% more clicks; however, moving from position 2 to the number 1 spot will result in 95.89% more clicks.

Click Through Rate in the UK on all devices.

Moving up one position in the UK will, on average, result in 44.76% more clicks; however, moving from position 2 to the number 1 spot will result in 103.55% more clicks.

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13. What percentage of people search online for a product or service?

48% of people start their search for products to buy on search engines.

• 48% of people start searching for products to buy on search engines
• 33% of people start searching for products to buy on retailer’s sites
• 25% of people searching for products to buy on other marketplaces

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14. How many people click the paid results and the organic search results?

1.59% of people click the paid search results, 33.59% click the organic search results, and 64.82% don’t click a result after searching.

What does this mean?

A combination of SEO and paid traffic can effectively drive more visitors to a website, but focusing on SEO can impact website traffic more than relying solely on paid traffic.

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15. How long does it take to rank on page 1 in Google?

On average, it takes a page anywhere from 61-182 days to rank in Google’s top 10 search results.

But the data from this Ahrefs study only represents the 5.7% of pages that were lucky enough to rank in the Top 10 within a year, while almost 95% of all the pages studied did not make it to the Top 10 within that time frame.

What does this mean?

It may take a significant amount of time, effort and resources to achieve a high ranking in Google’s search results, and even then, it is not a guaranteed outcome.

Website owners should identify “lucky pages” through keyword research, creating high-quality content, earning backlinks, and optimising their website for search engines to increase their chances of ranking well in Google and driving more traffic to their site.

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Conclusion

So there you have it, 15 Google statistics I trust you found useful to help shape your content or search strategy.