I analysed the website traffic of the leading European football club’s official websites.
This study is a snapshot in time of the most visited football club websites in Europe.
Key Findings
- Liverpool Football Club is the most visited football club website in Europe with 4,625,000 visits in March 2021 according to similarweb.com
- Looking at the top 50 most visited football club websites, 40% of those football clubs are based in the United Kingdom.
- Looking at the top 10 most visited football club websites, 60% of those football clubs are based in the UK.
Top 10 most visited European football club websites
The top 10 football clubs in Europe with the most website visitors in March 2021 are :
- Liverpool
- Manchester United
- Juventus
- Real Madrid
- Chelsea
- Arsenal
- Barcelona
- Bayern Munich
- Rangers
- Manchester City
60% of these football clubs come from the United Kingdom.
Top 20 most visited European football club websites
The top 20 football clubs in Europe with the most website visitors in March 2021 are :
- Liverpool
- Manchester United
- Juventus
- Real Madrid
- Chelsea
- Arsenal
- Barcelona
- Bayern Munich
- Rangers
- Manchester City
- Fenerbahçe SK
- Tottenham Hotspur
- Inter Milan
- Borussia Dortmund
- Paris Saint Germain
- Eintracht Frankfurt
- S.L. Benfica
- VfL Borussia Mönchengladbach
- AC Milan
- FC Schalke 04
Top 50 most visited European football club websites
The top 20 football clubs in Europe with the most website visitors in March 2021 are :
40% of the most visited football websites are from the UK.
Most visited English Premiership football club websites
Here are the football clubs in the English Premiership with the most website visitors in March 2021.
Most visited English Championship football club websites
Here are the football clubs in the English Championship with the most website visitors in March 2021.
Most visited German league (Bundesliga) football club websites
Here are the football clubs in Germany’s Bundesliga with the most website visitors in March 2021.
Most visited Spanish league ( La Liga ) football club websites
Here are the football clubs in Spain’s La Liga with the most website visitors in March 2021.
Most visited Italian league ( Serie A ) football club websites
Conclusion
March is an interesting time for the football industry.
Football is nearing the conclusion to leagues and tournaments.
So, as a fan, if your team is doing well you may be more inclined to visit your club website for the latest information or opposing fans visiting your club website.
On the other hand, if your team has been knocked out of major competitions or performs poorly in your league, fans may be less inclined to seek updates.
Some clubs may be better at marketing their website or the website could be used for different purposes; eg: live match streaming for example.
In terms of website popularity, British clubs dominate the most visited football club website list.
Another factor to bear in mind is fan media.
Fans use website forums and social media.
Take Rangers at position 9 on this list; there are 2 Rangers fan managed forums with 4.1 million visits and 449,000 monthly visits.
So the official website traffic isn’t a measure of popularity simply an interesting perspective on European football.
Methodology and Data Sources
This study was conducted on 19th and 20th April 2020.
The website traffic data was sourced from similarweb.com.
Not Available
SimilarWeb.com stated
“We currently lack sufficient data to show complete estimations for this website. Rest assured, we are working tirelessly to provide the world with the most reliable data about every website and every app. If you are the owner of this site, you can connect your site’s Google Analytics, to present your data on SimilarWeb.”
I sourced the top 100 clubs in Europe according to the UEFA club coefficient.
I used Wikipedia to source the clubs within each of the top European leagues.
| UEFA Position | Club | March Traffic | Country | URL |
|---|---|---|---|---|
| 1 | Bayern Munich | 2,260,000 | Germany | https://fcbayern.com |
| 2 | Real Madrid | 3,150,000 | Spain | https://www.realmadrid.com/ |
| 3 | Barcelona | 2,460,000 | Spain | https://www.fcbarcelona.com/ |
| 4 | Manchester City | 1,880,000 | England | https://www.mancity.com/ |
| 5 | Juventus | 3,732,000 | Italy | https://www.juventus.com/ |
| 6 | Atletico Madrid | 482,000 | Spain | https://atleticodemadrid.com/ |
| 7 | Paris Saint Germain | 1,046,000 | France | https://www.psg.fr/ |
| 8 | Manchester United | 4,335,000 | England | https://www.manutd.com/ |
| 9 | Liverpool | 4,625,000 | England | https://www.liverpoolfc.com/ |
| 10 | Sevilla | 315,088 | Spain | https://www.sevillafc.es/ |
| 11 | Arsenal | 2,914,000 | England | https://www.arsenal.com/ |
| 12 | Chelsea | 3,122,000 | England | https://www.chelseafc.com/ |
| 13 | Borussia Dortmund | 1,129,000 | Germany | https://www.bvb.de/ |
| 14 | Tottenham Hotspur | 1,368,000 | England | https://www.tottenhamhotspur.com/ |
| 15 | Porto | 229,740 | Portugal | https://www.fcporto.pt/ |
| 16 | A.S. Roma | 416,383 | Italy | https://www.asroma.com/ |
| 17 | AFC Ajax | 326,773 | Holland | https://www.ajax.nl/ |
| 18 | Shakhtar Donetsk | 212,967 | Ukraine | https://shakhtar.com/ |
| 19 | Olympique Lyonnais | 584,517 | France | https://www.ol.fr/ |
| 20 | S.S.C. Napoli | 215,349 | Italy | https://www.sscnapoli.it/ |
| 21 | RB Leipzig | 126,652 | Germany | https://www.dierotenbullen.com/ |
| 22 | FC Red Bull Salzburg | 100,779 | Austria | https://www.redbullsalzburg.at/ |
| 23 | S.L. Benfica | 945,067 | Portugal | https://www.slbenfica.pt/ |
| 24 | Bayer 04 Leverkusen | 116,545 | Germany | https://www.bayer04.de/ |
| 25 | Villarreal CF | 78,439 | Spain | https://www.villarrealcf.es/ |
| 26 | Inter Milan | 1,336,000 | Italy | https://www.inter.it/ |
| 27 | Atalanta BC | 85,164 | Italy | https://www.atalanta.it/ |
| 28 | FC Zenit | 545,654 | Russia | https://fc-zenit.ru/ |
| 29 | FC Basel 1893 | 323,157 | Switzerland | https://www.fcb.ch/ |
| 30 | Beşiktaş JK | 171,840 | Turkey | https://www.bjk.com.tr/ |
| 31 | FC Dynamo Kyiv | 159,847 | Ukraine | https://www.fcdynamo.kiev.ua |
| 32 | Sporting Clube de Portugal | 322,883 | Portugal | https://www.sporting.pt/en/ |
| 33 | GNK Dinamo Zagreb | 147,566 | Croatia | https://www.gnkdinamo.hr/ |
| 34 | S.S. Lazio | 73,597 | Italy | https://www.sslazio.it/ |
| 35 | Slavia Praha | 458,508 | Czech Republic | https://www.slavia.cz/ |
| 36 | F.C. Copenhagen | 209,419 | Denmark | https://www.fck.dk/ |
| 37 | Olympiacos FC | 95,577 | France | https://www.olympiacos.org/ |
| 38 | PFC CSKA Moskva | 444,241 | Russia | https://pfc-cska.com/ |
| 39 | Valencia CF | 149,032 | Spain | https://www.valenciacf.com/ |
| 40 | AS Monaco FC | 177,152 | France | https://asmonaco.com/ |
| 41 | Club Brugge | 157,782 | Belgium | https://www.clubbrugge.be/ |
| 42 | BSC Young Boys | 135,326 | Switzerland | https://www.bscyb.ch/ |
| 43 | SC Braga | 15,410 | Portugal | https://www.scbraga.pt/ |
| 44 | FC Schalke 04 | 705,484 | Germany | https://www.schalke04.de/ |
| 45 | FC Krasnodar | 209,734 | Russia | https://fckrasnodar.ru/ |
| 46 | Celtic FC | 492,606 | Scotland | https://www.celticfc.com/ |
| 47 | FC Viktoria Plzeň | 35,823 | Czech Republic | https://www.fcviktoria.cz/ |
| 48 | VfL Borussia Mönchengladbach | 885,050 | Germany | https://www.borussia.de/ |
| 49 | Eintracht Frankfurt | 993,220 | Germany | https://www.eintracht.de/ |
| 50 | FK Crvena Zvezda | Not Available | Serbia | https://www.crvenazvezdafk.com/ |
| 51 | Leicester City FC | 515,320 | England | https://www.lcfc.com/ |
| 52 | Rangers FC | 1,990,000 | Scotland | https://rangers.co.uk/ |
| 53 | AC Milan | 755,395 | Italy | https://www.acmilan.com/ |
| 54 | FC Lokomotiv Moskva | 168,300 | Russia | https://www.fclm.ru/ru/ |
| 55 | KRC Genk | Not Available | Belgium | https://www.krcgenk.be/ |
| 56 | PSV Eindhoven | 103,950 | Holland | https://www.psv.nl/ |
| 57 | Olympique de Marseille | 398,200 | France | https://www.om.net/ |
| 58 | PFC Ludogorets 1945 | Not Available | Bulgaria | https://www.ludogorets.com/bg/ |
| 59 | APOEL FC | Not Available | Cyprus | https://www.apoelfc.com.cy/ |
| 60 | İstanbul Başakşehir | Not Available | Turkey | https://www.ibfk.com.tr/ |
| 61 | KAA Gent | Not Available | Belgium | https://www.kaagent.be/ |
| 62 | RSC Anderlecht | 80,700 | Belgium | https://www.rsca.be/ |
| 63 | TSG 1899 Hoffenheim | 107,000 | Germany | https://www.achtzehn99.de/ |
| 64 | FC Astana | Not Available | Kazakhstan | https://fcastana.kz/ |
| 65 | R. Standard de Liège | 62,900 | Belgium | https://www.standard.be/ |
| 66 | AZ Alkmaar | 108,300 | Holland | https://www.az.nl/ |
| 67 | LASK | Not Available | Austria | https://www.lask.at/home/ |
| 68 | Feyenoord | 365,680 | Holland | https://www.feyenoord.nl/ |
| 69 | Qarabağ FK | Not Available | Azerbaijan | https://www.qarabagh.com/ |
| 70 | FCSB | Not Available | Romania | https://www.fcsb.ro/ro/ |
| 71 | Maccabi Tel-Aviv FC | 70,600 | Israel | https://www.maccabi-tlv.co.il |
| 72 | PAOK FC | 170,500 | Greece | https://www.paokfc.gr/ |
| 73 | AEK Athens FC | 60,900 | Greece | https://www.aekfc.gr/ |
| 74 | Fenerbahçe SK | 1,400,000 | Turkey | https://www.fenerbahce.org/ |
| 75 | Wolverhampton Wanderers FC | 531,100 | England | https://www.wolves.co.uk/ |
| 76 | Burnley FC | 215,220 | England | https://www.burnleyfootballclub.com/ |
| 77 | Everton FC | 658,340 | England | https://www.evertonfc.com/ |
| 78 | Southampton FC | 268,100 | England | https://southamptonfc.com/ |
| 79 | West Ham United FC | 571,020 | England | https://www.whufc.com/ |
| 80 | Granada CF | 52,600 | Spain | https://www.granadacf.es/ |
| 81 | Real Sociedad de Fútbol | 169,200 | Spain | https://www.realsociedad.eus/en |
| 82 | Getafe CF | Not Available | Spain | https://www.getafecf.com/ |
| 83 | RCD Espanyol | 81,600 | Spain | http://www.rcdespanyol.com/ |
| 84 | Real Betis Balompié | 266,000 | Spain | https://www.realbetisbalompie.es/ |
| 85 | Athletic Bilbao | 363,300 | Spain | https://www.athletic-club.eus/en/home.html |
| 86 | RC Celta de Vigo | 102,600 | Spain | https://www.rccelta.es/ |
| 87 | Stade Rennais FC | 189,100 | France | https://www.staderennais.com/ |
| 88 | Malmö FF | 81,900 | Sweden | https://www.mff.se/ |
| 89 | FC Spartak Moskva | 416,200 | Russia | https://www.spartak.com/ |
| 90 | FK Partizan | Not Available | Serbia | https://partizan.rs/ |
| 91 | Hapoel Beer-Sheva FC | Not Available | Israel | https://hbsfc.co.il/ |
| 92 | AC Sparta Praha | 131,700 | Czech Republic | https://sparta.cz/ |
| 93 | FC BATE Borisov | 188,900 | Belarus | https://www.fcbate.by/en |
| 94 | Molde FK | Not Available | Norway | https://www.moldefk.no/ |
| 95 | SK Rapid Wien | 87,200 | Austria | https://www.skrapid.at/ |
| 96 | Galatasaray S.K. | 455,500 | Turkey | https://www.galatasaray.org/ |
| 97 | CFR 1907 Cluj | Not Available | Romania | https://www.cfr1907.ro/ |
| 98 | Legia Warszawa | 147,600 | Poland | https://legia.com/ |
| 99 | FC Zorya Luhansk | Not Available | Ukraine | https://zarya-lugansk.com |
| 100 | Torino FC | 144,640 | Italy | https://torinofc.it/ |
| Bundesliga | Arminia Bielefeld | Not Available | Germany | https://www.arminia-bielefeld.de/ |
| Bundesliga | FC Augsburg | Not Available | Germany | https://www.fcaugsburg.de/ |
| Bundesliga | Hertha BSC | Not Available | Germany | https://www.herthabsc.de/ |
| Bundesliga | SV Werder Bremen | 445,200 | Germany | https://www.werder.de/en/ |
| Bundesliga | VfB Stuttgart | 422,700 | Germany | https://www.vfb.de/ |
| Bundesliga | VfL Wolfsburg | 208,100 | Germany | https://www.vfl-wolfsburg.de/ |
| Bundesliga | FC Union Berlin | 156,900 | Germany | https://www.fc-union-berlin.de/ |
| Bundesliga | SC Freiburg | 123,700 | Germany | https://www.scfreiburg.com/ |
| Bundesliga | FC Köln | 121,300 | Germany | https://www.fc-koeln.de/ |
| Bundesliga | FSV Mainz 05 | 85,300 | Germany | https://www.mainz05.de/ |
| EFL Championship | Swansea City | 561,600 | England | https://www.swanseacity.com/ |
| EFL Championship | Norwich City | 374,800 | England | https://www.canaries.co.uk/ |
| EFL Championship | Barnsley | 348,200 | England | https://www.barnsleyfc.co.uk/ |
| EFL Championship | Queens Park Rangers | 298,300 | England | https://www.qpr.co.uk/ |
| EFL Championship | Sheffield Wednesday | 298,100 | England | https://www.swfc.co.uk/ |
| EFL Championship | Watford | 279,600 | England | https://www.watfordfc.com/ |
| EFL Championship | Bristol City | 268,800 | England | https://www.bcfc.co.uk/ |
| EFL Championship | Nottingham Forest | 264,200 | England | https://www.nottinghamforest.co.uk/ |
| EFL Championship | Stoke City | 252,900 | England | https://www.stokecityfc.com/ |
| EFL Championship | Brentford | 197,800 | England | https://www.brentfordfc.com/ |
| EFL Championship | Middlesbrough | 197,600 | England | https://www.mfc.co.uk/ |
| EFL Championship | Huddersfield Town | 191,900 | England | https://www.htafc.com/ |
| EFL Championship | Cardiff City | 177,300 | England | https://www.cardiffcityfc.co.uk/ |
| EFL Championship | Birmingham City F.C. | 175,200 | England | https://www.bcfc.com/ |
| EFL Championship | Derby County | 166,800 | England | https://www.dcfc.co.uk/ |
| EFL Championship | Millwall | 138,300 | England | https://www.millwallfc.co.uk/ |
| EFL Championship | Coventry City | 135,300 | England | https://www.ccfc.co.uk/ |
| EFL Championship | Blackburn Rovers | 127,800 | England | https://www.rovers.co.uk/ |
| EFL Championship | Preston North End | 108,800 | England | https://www.pnefc.net/ |
| EFL Championship | Reading | 105,000 | England | http://www.readingfc.co.uk/ |
| EFL Championship | Bournemouth | 71,200 | England | https://www.afcb.co.uk/ |
| EFL Championship | Luton Town | 58,400 | England | https://www.lutontown.co.uk/ |
| EFL Championship | Wycombe Wanderers | 58,100 | England | https://www.wycombewanderers.co.uk/ |
| EFL Championship | Rotherham United | 26,800 | England | https://www.themillers.co.uk/ |
| EPL | Leeds United | 651,100 | England | https://www.leedsunited.com/ |
| EPL | Aston Villa | 591,200 | England | https://www.avfc.co.uk/ |
| EPL | Sheffield United | 379,500 | England | https://www.sufc.co.uk/ |
| EPL | Crystal Palace | 348,800 | England | https://www.cpfc.co.uk/ |
| EPL | Brighton | 248,800 | England | https://www.brightonandhovealbion.com/ |
| EPL | Fulham | 237,500 | England | https://www.fulhamfc.com/ |
| EPL | Newcastle United | 235,000 | England | https://www.nufc.co.uk/ |
| EPL | West Bromich Albion | 167,700 | England | https://www.wba.co.uk/ |
| La Liga | Deportivo Alavés | Not Available | Spain | https://www.alaves.com/ |
| La Liga | Eibar | Not Available | Spain | https://www.sdeibar.com/ |
| La Liga | Elche | Not Available | Spain | https://www.elchecf.es/ |
| La Liga | Real Sociedad | 169,200 | Spain | https://www.realsociedad.eus/en |
| La Liga | Huesca | 108,900 | Spain | https://www.sdhuesca.es/ |
| La Liga | Levante | 80,100 | Spain | https://www.levanteud.com/ |
| La Liga | Real Valladolid | 65,100 | Spain | https://www.realvalladolid.es/ |
| La Liga | Osasuna | 35,500 | Spain | https://www.osasuna.es/ |
| La Liga | Cádiz | 25,400 | Spain | https://www.cadizcf.com/ |
| Lique 1 | Angers | Not Available | France | https://www.angers-sco.fr/ |
| Lique 1 | Montpellier | Not Available | France | https://www.mhscfoot.com/ |
| Lique 1 | Nîmes | Not Available | France | https://www.nimes-olympique.com/ |
| Lique 1 | Dijon | Not Available | France | https://www.dfco.fr/ |
| Lique 1 | Lorient | Not Available | France | https://fclweb.fr/ |
| Lique 1 | Nantes | 255,300 | France | https://www.fcnantes.com/ |
| Lique 1 | Monaco | 177,200 | France | https://asmonaco.com/en/ |
| Lique 1 | Saint-Étienne | 174,400 | France | https://www.asse.fr/ |
| Lique 1 | Lille | 161,600 | France | https://www.losc.fr/ |
| Lique 1 | Stade Brestois 29 | 107,700 | France | https://www.sb29.bzh/ |
| Lique 1 | Metz | 98,100 | France | https://www.fcmetz.com/ |
| Lique 1 | Lens | 74,900 | France | https://www.rclens.fr/ |
| Lique 1 | Strasbourg | 71,000 | France | https://www.rcstrasbourgalsace.fr/ |
| Lique 1 | Stade de Reims | 69,400 | France | https://stade-de-reims.com/ |
| Scottish Championship | Hearts | 240,300 | Scotland | https://www.heartsfc.co.uk/ |
| Scottish Championship | Dundee | 55,800 | Scotland | https://dundeefc.co.uk/ |
| Scottish Premiership | Dundee United | Not Available | Scotland | https://www.dundeeunitedfc.co.uk/ |
| Scottish Premiership | Hamilton | Not Available | Scotland | https://www.hamiltonacciesfc.co.uk/ |
| Scottish Premiership | Kilmarnock | Not Available | Scotland | https://www.kilmarnockfc.co.uk/ |
| Scottish Premiership | Livingston | Not Available | Scotland | https://livingstonfc.co.uk/ |
| Scottish Premiership | Ross County | Not Available | Scotland | https://www.rosscountyfootballclub.co.uk/ |
| Scottish Premiership | St Johnstone | Not Available | Scotland | https://www.perthstjohnstonefc.co.uk/ |
| Scottish Premiership | St Mirren | Not Available | Scotland | https://www.stmirren.com/ |
| Scottish Premiership | Aberdeen | 150,000 | Scotland | https://www.afc.co.uk/ |
| Scottish Premiership | Hibernian | 54,900 | Scotland | https://www.hibernianfc.co.uk/ |
| Serie A | Benevento Calcio | Not Available | Italy | https://www.beneventocalcio.club/ |
| Serie A | Genoa | Not Available | Italy | https://www.genoacfc.it/ |
| Serie A | Fiorentina | 160,600 | Italy | https://www.acffiorentina.com/it |
| Serie A | Sampdoria | 101,200 | Italy | https://www.sampdoria.it/en/ |
| Serie A | Bologna | 71,200 | Italy | http://www.bolognafc.it/ |
| Serie A | Crotone | 68,000 | Italy | https://www.fccrotone.it/ |
| Serie A | Cagliari | 64,900 | Italy | https://www.cagliaricalcio.com/ |
| Serie A | Udinese | 55,500 | Italy | https://www.udinese.it/ |
| Serie A | Parma | 53,800 | Italy | https://parmacalcio1913.com/ |
| Serie A | Hellas Verona | 41,600 | Italy | https://www.hellasverona.it/ |
| Serie A | Sassuolo | 38,500 | Italy | https://www.sassuolocalcio.it/ |
How many people visit Liverpool Football Club website each month ?
According to Similarweb.com, 4,625,000 people visited Liverpool Football Club website in March 2021.
How many people visit Manchester United Football Club website each month ?
According to Similarweb.com, 4,335,000 people visited Manchester United Football Club website in March 2021.
How many people visit Juventus Football Club website each month ?
According to Similarweb.com, 3,732,000 people visited Juventus Football Club website in March 2021.
How many people visit Real Madrid Football Club website each month ?
According to Similarweb.com, 3,150,000 people visited Real Madrid Football Club website in March 2021.
How many people visit Chelsea Football Club website each month ?
According to Similarweb.com, 3,122,000 people visited Chelsea Football Club website in March 2021.
How many people visit Arsenal Football Club website each month ?
According to Similarweb.com, 2,914,000 people visited Arsenal Football Club website in March 2021.
How many people visit Barcelona Football Club website each month ?
According to Similarweb.com, 2,460,000 people visited Barcelona Football Club website in March 2021.
How many people visit Bayern Munich Football Club website each month ?
According to Similarweb.com, 2,260,000 people visited Bayern Munich Football Club website in March 2021.
How many people visit Rangers Football Club website each month ?
According to Similarweb.com, 1,990,000 people visited Rangers Football Club website in March 2021.
How many people visit Manchester City Football Club website each month ?
According to Similarweb.com, 1,880,000 people visited Manchester City Football Club website in March 2021.