If you’ve struggled to find good keyword ideas, you need to read this post.

In it, I’ll teach you how to find easy-to-rank keywords that will help you grow your traffic and maybe even dominate your niche.

What are easy-to-rank keywords?

A keyword that is easy to rank for is a search query you could rank on page one and earn organic traffic from where it is little or no competition or the competition fails to address the searcher’s intent.

To identify easy-to-rank keywords, you need a strong understanding of keyword research, user intent, and content creation.

Step 1: Identify your service and product keywords.

The starting point is to determine the keywords most likely to be used by your target audience.

These keywords will serve as the foundation for your SEO strategy and the creation of all content.

Your business model and business goals

Here are the 3 main website business models.

Affiliate business
An affiliate website creates content to promote other companies’ products and services for a sales commission.

Your seed keywords will be the name of products or services you intend to promote.

Service business
Your business model provides services that solve your customers’ problems and generate sales leads for your services.

So if you are an insolvency practitioner, you’ll identify seed keywords such as “debt, “insolvency”, “IVA”, “bankruptcy”, or “liquidation”.

My seed keywords will be “SEO” and “keyword research”, as these are related to my services.

E-commerce business
You make or resell products and sell them online.

If you sell furniture products, you’ll start with seed keywords such as “furniture”, “tables”, or “chairs”.

Step 2: Use a keyword filter.

Using an SEO tool such as Ahrefs gives you access to billions of terms people search.

Here are a few keyword filters you can use.

Keyword difficulty.

How do you compete in the SERPS with high domain authority websites?

Identify keywords with low difficulty.

Ahrefs measure low keyword difficulty based on the number of page links to the top-ranking pages.

So KD of 5 means your page would need around 5 links to break into page 1.

Long-tail keywords or word count.

A great way to identify low competition, long-tail keywords is to filter your seed keyword with 5, 6, or even 7 words.

Traffic potential.

Use the CPS filter set to greater than 1 ( greater than 2 if you want to be adventurous).

(you can also remove irrelevant keywords or include commercial keywords etc.)

Now you can click the SERP button and see the estimated traffic to the top search engine ranking pages.